A
website can be one of the most cost-efficient means of
promotion or advertising.
Below Telania, Inc. has provided an outline
of things to keep in mind when considering your website
and the overall process.
Why does your company need a Web site?
- An on-line presence for your company is simply a part (an increasingly bigger
part!) of your business' overall marketing strategy and effort:
- What are your current advertising and marketing efforts?
How will a Web site improve both?
How will a Web site improve the company's overall public image and provide
user information?
How will a Web site keep people coming back?
How will a Web site save day to day business dollars and resources?
How will a Web site increase profit?
There are several reasons a Web site will be beneficial to your company:
- You suddenly are on an equal footing, opportunity wise with the largest
companies.
- You can reach a potential 80 million Americans and approximately
200 million people worldwide (U.S. Department of Commerce), or reach
a strong, qualified market locally.
- You have free demographics and market research gathering capability
from both the Internet and from visitors to your Web site.
- You can gather information about your competitors who are on-line as
well as information that can help your business in general.
- You can allow customers to access information about your company,
obtain product and service information, support, updates , and news.
- You will reduce phone charges, fax charges, paper, mailing costs,
printing costs, and office personnel.
- You will participate in a fast-growing, interactive, multimedia
environment at a fraction of traditional print and television
advertising costs.
- You will increase profit!
Did you know that . . .
- Small businesses who use the Internet have grown 46% faster than those
that do not. (American City Business Journals)
Forty-four percent of U.S. companies are selling online; 36% more say
they will do so by the end of the year. (Association of National
Advertisers)
High-tech has driven more than a quarter of all economic growth since
1993. (U.S. Department of Commerce)
Number of pages on the Web: 800 million. (NEC Research Institute)
Mediamark Research Inc. has released data which suggests that there are
64.2 million adults going online in the U.S. every month.
56 percent of U.S. companies will sell their products online by 2000,
up from 24 percent in 1998. (NUA)
A survey of 30,000 consumers in 30 nations found that the U.S. not only
has the fastest-growing number of Internet users, but the largest
proportion of e-commerce consumers. (Roper Starch Worldwide)
25% of Web users have household incomes exceeding $80,000.00 per year.
(A. C. Nielsen) 64% of Web users hold college degrees. (A. C. Nielsen)
On-line usage of the Internet exceeds total rental video play time
nationwide. (A. C. Nielsen)
The largest age group of Internet users is between 25 and 44 years of
age. (A. C. Nielsen)
A Web site is a business tool, not just an advertising banner in cyber space.
OK. How can Telania, Inc. help you?
- We will view your existing business promotional materials, help you design
a rough Web site sketch, provide some creative input, and give you a project
bid to develop your site. Once you supply any text or images we may need,
we will get going! We can simply provide you with a professional presence,
or we can do full custom graphic design, multimedia, JAVA, CGI, database
solutions, shopping cart mechanisms, secure forms, and more!
What else?
- Once your site is designed, you will need to select a good host. A host is
simply a reliable and high-speed network where your Web site physically
resides so everyone in the world with Internet access can view it.
Click hosting for more information on our superb and very cost-effective
hosting services.
- Telania, Inc., will also consult with you to assist your company in
conducting on-line research, or in providing other more targeted,
intensive on-line advertising efforts.
- We suggest that you advertise your Web site address, Email address, and
points about your Web site in all of your promotional materials and business
cards. You may want to run ads just for the purpose of promoting your Web site.
- Check out your competition on-line.
Visit industry related sites and negotiate a listing and/or reciprocal link
to your site. Don't forget the experts are here to help you!
Email us or fill
in our information request form for more information or to provide us with
a good time to call you.
This is also a guideline to a typical website building process with
Telania, Inc.,
There are several things that Telania, Inc., will discuss with you
during your initial consultation.
Things To Do:
Please be prepared with your information prior to your consultation with
Telania, Inc. (see Checkmarks below).
Suggestions:
- Write notes while you brainstorm, including questions you may have.
- Make an outline or detailed notes of your needs.
- Organize folders in which you add and keep information and materials
for your website:
* a physical folder with photos, brochures, company logo, written
materials.
* a directory folder on your computer with text for your website,
digitized photos, images, logos, and other pertinent information.
- Look at as many websites as you can that are related to yours in some way.
Make note of the following:
- Websites that you like and why,
Websites that you don't like and why not,
- Any websites that have elements that you like, such as colors, navigation,
overall layout, the type of content and how it's presented.
- This will not only help you see what your competition has going and an
overall perspective of websites in general, it will also help you
brainstorm for your own site.
Checkmarks:
Purpose of website.
Target audience.
Website content:
Text, and who will write or provide the text if not already available.
Some very basic contents might be:
who you are,
what you do,
how to contact you,
list of services or products.
Photographs or other images (to enhance or illustrate the text).
Logo.
Updating of text and other content to keep site fresh and content current.
Ways to bring in new visitors, repeat visitors.
- Budget.
Other costs:
- Internet Service Provider.
- Domain name and registration.
Database information to make available online (know existing database
format, online password access only or available to public).
If you wish to sell products or services online:
Secure server for processing transactions.
Merchant account through your bank (or alternatives).
Online purchases by credit card, alternative purchases by fax, postal mail.
Shopping cart software, if needed (usually recommended for over 10 products
or so).
Set up system that integrates easily with new or existing accounting software.
If you haven't already done so, write or gather your content and other materials
as needed for your website.
Phase II: Building
- Contract Agreement and deposit.
- Test site will be available for review at each step of the creation process,
with regular communications throughout (usually by email, but sometimes by phone).
- When site is completed, we get your final OK, final payment, and we then upload
your new site to your server (or send you the site by zip file or disc, if needed).
Phase III: Making Your Presence Known
- Website Registration with several major search engines.
- Other means of bringing in visitors.
Add website and email address to all correspondence, all advertising.
- Consider sending announcements or commencing other advertising of your new,
redesigned, or improved website.
- Keep your website
content fresh and alive.
- Provide reasons for
new visitors and for them to return to your site.
- Add new information as
appropriate and update existing information regularly.
- Check search engine
rankings and tweak pages and/or meta tags if needed.
- Continue to promote
your website regularly.
Click here
to submit your request for Free Estimate and web site evaluation.
